Don Cotton

Background

About Don Cotton

While an art director comes up with creative concepts and a graphic designer executes them, it’s the production artist who brings them to life. That’s why strong typographic and layout skills, strict attention to detail, and outstanding organizational, project management, file-organization, and archiving skills are a must. I work with the creative teams to execute a creative design, print or digital. I utilize software to create or tweak commercial art in industries ranging from marketing to advertising, to print design, and print production. I am the final checkpoint in a creative design process. I enjoy reviewing final copy, layouts, and content in print or digital form. Ensuring brand standards across color, font, production quality and more. Print and graphic production artists scale and crop, retouch, change the layout and eliminate redundancy in the copy. I love putting the finishing touches on the art that really matters in the business world, establishing and maintaining your brand.