Don Halbert

Background

About Don Halbert

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu You can spot it like a flare on the horizon Especially if you’ve seen the same blowouts before. The reports look good—until someone asks how many deals resulted from it all. Impressions, engagement rates, and clicks. Content. Brand recognition. Everyone’s busy. No one’s accountable. It’s activity without outcome. And it’s everywhere. That’s not marketing—it’s motion sickness dressed as strategy. What I do looks different. It’s quieter. It doesn’t beg for attention. But when it’s in place, the results are obvious. I’ve spent more than 30 years working with B2B and oilfield service companies—solving the disconnect between marketing effort and business results. Not just on campaign level, but at the strategic level: → How the market sees you → How your buyers find you → And how the right accounts are moved through a deal cycle with purpose I specialize in Account-Based Marketing—designed for companies with long sales cycles, complex deals, and high-value decision-makers. It's not theory. I literally wrote the book on it. I’m also a pioneer in search visibility—long before SEO became a buzzword. If the right prospects can’t find you, you’ve already lost. I make sure they do. And when they do, they remember your name for the right reasons. I’ve led teams, built systems, advised executives, launched products, and fixed what others left behind. Strategy. Positioning. Execution. Revenue. And results that hold—not just through the quarter, but through downturns, restructures, and competitive shifts. Here’s what I’ve learned: Mike Tyson said it best—“Everyone has a plan until they get punched in the face.” I’ve seen that happen in business more times than I can count. That’s why I build strategy that holds up when things get real. I don’t sell tactics. I solve problems. When the pipeline isn’t moving, when BD is stuck in a loop, when marketing looks polished but closes nothing—that’s where I get to work. The method is straightforward: → Strip out noise → Build what works → Align marketing to revenue → Train the internal team to run it like a machine Today, I lead marketing strategy at Intricate, helping one of Canada’s most respected oilfield service brands align its growth efforts with revenue—and eliminate the guesswork along the way. No gimmicks No dashboards built for claps Just proven strategy that holds up when no one’s watching I don’t need to be right in the moment. I’m there when the moment is right.