Don Mason

Background

About Don Mason

With over 20 years of experience in the advertising industry, I am passionate about driving growth, innovation, and customer satisfaction for CarGurus, the leading online automotive marketplace. I have a strong background in interactive marketing, strategy, and sales operations. I value diversity, collaboration, and creativity, and I strive to empower my teams to deliver exceptional results for our clients and partners across the US, Canada, and the UK.As the Vice President of Global Advertising Sales & Operations, I lead the advertising Client Partner, Account Management, and Ad Operations teams responsible for generating and managing initiatives for brand advertisers, their agencies, and other publishers. I lead the development and execution of upfront sales, sales strategies, product launches, and operational processes ensuring alignment with the company's vision and goals. Some of my achievements over the last 9 years in this role include building from its inception a display advertising function at CarGurus, launching new advertising products and formats, and improving client retention and satisfaction rates across a client portfolio in the US, Canada and the UK.I hold dual degrees including a B.S. in Business Administration, a B.A. in Spanish language and Literature, and an MBA.