Donal Ohiggins

Background

About Donal Ohiggins

I’m a creative leader with a hybrid background: award-winning agency experience combined with in-house delivery at scale. Over my career I’ve led teams to develop work that builds brands and drives measurable growth, from TV and social campaigns that spark conversation, to performance-driven creative that moves the needle.At Neilson Financial Services, I oversee brand, content, and advertising across TV and digital, working across the UK, Australian and Canadian markets. Working in a highly regulated sector, I’ve established processes that balance compliance with creativity, showing how strong storytelling can deliver both customer trust and commercial results.Highlights include:Leading multidisciplinary teams across social, TV, and brand to deliver campaigns with double-digit lead growth.Driving creative strategies that cut production costs per asset while increasing effectiveness.Mentoring emerging creative talent and building high-performing teams.Recognition at leading award shows including Canne Lions, ICADS and more.