Donald Carson

Background

About Donald Carson

My driving force is making things simple. I want people to feel powerful, not overwhelmed. I often use words to do this. Making things simple isn't easy. It means taking in complexity, unraveling it, and making it easy to understand. But it's worth it, because everyone deserves understanding and accomplishment. I have 15+ years of content strategy, content design, and UX writing experience — plus advertising and marketing copywriting. I combine the sparkle of brand writing with the empathy of UX writing. I'm a quick-thinking creative idea generator who can connect new concepts — and then focus on delivery once the winning strategy is chosen. My career has tracked the growing discipline of UX content strategy, with expertise built out over many years and many projects- Design systems - Styleguides, writing guidelines, and best practices - Mobile apps - Websites — both marketing and UX content - Data-heavy dashboards - Information architecture (IA)- Personalization strategies I'm committed to content that’s- High quality - Consistent - Readable - Simple - Accessible to as many as possible I'm an enthusiastic content advocate and thought leader who has built practices at- Startups - Small family businesses - Mid-size UX agencies - Massive mega-corporations Just as important — my work style is kind, supportive, and I don't take myself too seriously (but I take creating good content, establishing smart processes, and mentoring very seriously). Skills and experience - Content design - Content strategy - UX writing - Voice and tone - Content guidelines - Content personalization strategy - Conversation design - Website content - Marketing writing - Blog writing - SEO writing - Creative writing - Readability and accessibility Work style - Passionately identify, create, and ship UX that improves customer satisfaction - Patiently cultivate those who don’t yet see the importance of digital content - Encourage those I have influence over to uncover their strengths and growth areas, do the work with enthusiasm rather than obligation, build their careers in their own unique way - Get to know and appreciate people for who they are, and try to make their day-to-day work lives more enjoyable Industries - Healthcare - Financial services - Business consulting Most-used skills - Write creatively and compellingly across a range of content and styles - Create or amplify brand voice - Develop usable content standards - Create consistent UX language - Fix poor UX flows - Guide and encourage people to help build their careers