Donna Armstrong

Background

About Donna Armstrong

Sometimes the universe shows up in unexpected ways. At 21, I was appointed Editor of Smash Hits magazine and became one of the youngest editors in Australia. My career took me around the world, to London and New York, where I had the privilege of working with some of the biggest brands and celebrities in the world. I returned to Australia in 2009, to have my eldest son, and have since worked for myself, teaming up with mindful CEOs who are passionate about their mission and understand their legacy. I have also co-founded several conscious companies of my own. Leading teams who create engaging, educational, and entertaining content is my passion. Building close-knit communities is the icing on the cake, and I was doing that before social media was a thing. I'm a lover of storytelling and conversation – I believe that’s where change lives and healing lies. I work on brand strategies with clients who care and help business owners tell their real stories. I collaborate, connect, and create to make an impact.