Donna Bellina

Background

About Donna Bellina

Consumer and commercial insight with 8+ years turning survey, behavioral, satisfaction, and secondary data into acquisition and retention decisions across technology, telecommunications, finance, e-commerce, and FMCG. At vivo Indonesia I handle the consumer insight portfolio for the V series, translating segmentation, funnel, and behavioural data into product, positioning, and go-to-market calls that product, marketing, and sales adopt. Build the segmentation that defines who the brand markets to, then carry it through to targeting, sizing each segment, prioritising which ones to win, and briefing the product, message, and channel that reach them. I map how local users discover, evaluate, pay for, and adopt a product, and pressure-test the price, design, and feature bundle before launch. I've merged carrier acquisition data with survey data to size and prioritise switcher targets. I also manage external partners against defined quality standards and audit their delivery. Recognised as Best Employee 2024 and Star Employee Q2 2025 at vivo Indonesia.