Donna Cluderay

Background

About Donna Cluderay

Our business is built upon three key pillars: Play, Access and Shade. From custom designs that make unique creative statements, to the effortless simplicity of our standard structures and systems, we have the end-to-end capability to bring your project to life with ease. Donna is a marketing professional specialising in digital. Experience includes website and content management using CMS, google analytics reporting, email campaign development, developing customer journeys, as well as creating printed collateral and event management. Operational responsibilities include managing budgets, strategic & campaign planning, developing processes, project management and juggling priorities. Demonstrated effectiveness in working with key stakeholders to develop and manage digital channels that generate traffic and increase customer acquisition and retention. Creating campaigns that generate solid market share gains and help to increase operational efficiencies. Strengths include a passion for digital marketing, ability to manage internal and external stakeholder relationships, liaising with agencies, project management, process development and problem solving. Ability to understand business needs and drive positive change through continuous improvement. EXPERTISE: • Good understanding of Digital Marketing and CRM • Digital asset and content management • Website management and maintenance (CMS) • SalesForce CRM & Marketing Cloud • Social media (YouTube, Facebook) • Solid understanding of SEM & SEO • Google analytics and reporting