Donna David

Background

About Donna David

I’m a customer acquisition specialist with nearly a decade of experience driving demand across high-impact campaigns. At BOUNCE, I lead performance marketing strategy, owning everything from channel mix and messaging to segmentation and optimization. The focus is always the same: drive results, and do it efficiently. Over the years, I’ve evolved into a marketer who thinks in ROAS, Conversion Rate and customer journeys. I’ve built demand engines that scale — not just in reach, but in conversion. I fine-tune based on what works, iterate fast, and know how to balance creativity with commercial outcomes. Recently, I’ve been diving deeper into marketing automation — building behavior-based journeys that nurture and convert, while continuously experimenting with smarter segmentation and lifecycle triggers. What I bring is hands-on execution, strategic thinking, and a sharp eye on performance — whether it’s for campaigns that fill up trampolines or pipelines.