Donna Dooley

Background

About Donna Dooley

About Me I’m a dedicated design professional with over 10 years of experience in digital, print, editorial, and UI design. I’ve created visionary, impactful visuals for a range of platforms and high-profile organisations, including Lidl Ireland and JUNIQE. What I Do I specialise in developing high-performing assets for email, social media, paid ads, websites, and CRM campaigns — all while maintaining and evolving brand guidelines to ensure consistency and creativity. UX/UI Focus Recently, I completed a UX/UI Design certification, expanding my skill set into user experience strategy, interface design, and interactive prototyping. This has strengthened my ability to deliver thoughtful, user-centred digital solutions that not only look great but work seamlessly. How I Work I’m experienced in collaborating with cross-functional teams to develop design solutions that align with brand strategy and resonate with diverse audiences. I thrive in fast-paced, creative environments where ideas can be shared, tested, and brought to life. Career Highlights Led branding and UI initiatives for JUNIQE’s marketplace, including 'About Us' pages, artist profiles, and CRM email flows. Promoted to Senior Designer at JUNIQE, leading Black Friday campaigns for 4 consecutive years, contributing to a 48%+ YoY net sales increase in 2023. Generated JUNIQE’s highest-performing emails with a 9% CVR and 0.28% unsubscribe rate, achieving €307k in net sales. Created the top-performing Singles Day email in JUNIQE history, increasing previous net sales records by +32%. Promoted into Lidl’s Design Concept Team, offering creative direction for large-scale national campaigns. Nominated for “Best Design Team” at the Irish Magazine Awards while at IMAGE Publications. Key Skills Graphic Design · UI Design · UX/UI Prototyping · UX Strategy · Brand Identity & Guidelines · Digital Marketing Campaigns · Motion Design · Editorial & Print Design · CRM Campaign Design · Social Media Content Creation · AI Midjourney · Animation · Stakeholder Management · Visual Storytelling · Video Editing · Creative Direction