Donna Doty

Background

About Donna Doty

Healthcare Market Research Consultant • Qualitative and Quantitative Expertise Seasoned healthcare marketer with over 10 years experience in pharmaceutical & medical device marketing. Manager of a variety of marketing initiatives including stragtegic media planning & buying, CRM, sales training/aid development and accredited CME programs. Specialized in market research consultancy. Highly experienced in both qualitative and quantitative methodologies. Moderating experience includes a variety of healthcare respondent types: KOLs, multi-specialty MDs/RNs, patients / caregivers, payors, hospital-based execs, etc, and approaches: in-person and telephone interviewing, web-based support and chat groups, webcam supported depth interviews. Knowledgable in many strategic quantitative approaches including message / concept / visual aid testing, sales force effectiveness, brand positioning and tracking, segmentation, forecasting, pricing, target product profile testing and choice modeling/conjoint techniques. Specialties: Moderation expertise: facilitating ad boards, war gaming, IDIs, focus groups and mini-groups Clinical experience: oncology (specializing in lymphomas), diabetes and metabolics, infectious disease, endocrinology, nephrology, women’s health, gastroenterology, immunology, biologics (RA, PSA, Psoriasis, CD), cardiovascular disease, medical cardiology and interventional cardiovascular procedures