Donna Mason

Background

About Donna Mason

Versatile marketing professional with deep expertise in communications, content marketing, digital marketing, media relations, brand building and service positioning for a broad range of B2B, B2C and non-profit customers. Proven ability to expand market share, drive revenue and increase customer and non-profit donor retention. Reputation for implementing successful marketing and branding strategies to the Fortune small/mid-market account space and non-profit sector. Expertise in: Development and execution of marketing and communication strategies Brand strategy and positioning Content development Non-profit communications Event planning and sponsorships Media planning and public relations Advertising Marketing campaigns Year-end Appeals Digital marketing Presentations Project management Budget strategies Social media Past positions include: Telemetrics Inc- Director of Marketing First Advantage Corporation - Senior Director of Marketing Walton Management Services - Director of Marketing and Public Relations ADP Tax Credit Services- Director of Product Marketing Mintax, Inc- Vice President of Marketing Sanofi International - Marketing Manager Memberships : Association for Women in Communications Public Relations Society of America - NJ Chapter Served a number of New York metro philanthropic foundations Specialties: Non-Profit: Content Marketing, Digital Marketing, Media Relations, Brand Building, Donor Outreach and Retention For Profit: Corporate Strategy and Tactical Planning, Content Marketing, Digital Marketing, Media Relations, Brand Communications