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Donna McCabe

Partner at Infinity Marketing Group

Based in Lake Zurich, United States

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Seniority

Director

Department

Advertising & Marketing

Location

Lake Zurich

Industry

Advertising Services

Company size

Contact information

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d•••••••@infinitymgroup.com

Phone

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Background

About Donna McCabe

Accomplished Shopper Marketing/Integrated Marketing Communications professional with extensive experience and a proven record of business building achievements. Demonstrated strengths in strategic leadership and development/execution of integrated and shopper marketing programs. A passionate champion of innovation and Digital/Social/Mobile Marketing to engage shoppers across the Path to Purchase. Strong communication skills with an in-depth understanding of consumer and shopper insight and marketing. Intense drive for results has been a key driver of career success. Widely recognized as a highly collaborative, team oriented leader. Specialties: • Strategic Planning & Implementation • Shopper Marketing/Sales Linkage • Digital/Social/Mobile & In-Store Innovation • Promotion Analytics • Team Leadership/ Development • Agency/Client/Supplier Relationship Management

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