Donna Weiss

Background

About Donna Weiss

Healthcare brands don’t grow on awareness alone, they thrive on strategy, storytelling, and trust. Across my career, I’ve helped pharmaceutical and biotech companies engage patients, educate providers, and differentiate in saturated therapeutic markets by building brand ecosystems that connect science to people. From launching first-in-class biologics to expanding global patient support initiatives, I’ve led cross-functional teams through complex regulatory environments to deliver results. Whether developing integrated campaigns, shaping patient narratives, or guiding agency operations, I focus on aligning creative ambition with brand imperatives, without losing sight of the patient experience. Career Highlights • Delivered $12M to $15M in annual revenue by directing US and global campaigns for Optune (Oncology) and Xywav (Rare Disease) as SVP at IPG Health • Scaled US and global communications for Dupixent across Respiratory and GI indications, partnering with Sanofi and Regeneron to accelerate market uptake • Built a medical education team for Keytruda at VMLY & R, coordinating professional communications across multiple WPP agencies • Captured substantial market share by winning the Xarelto consumer and patient business through a coordinated pitch, then leading the business for five years of sustained growth These achievements reflect a commitment to healthcare storytelling that informs, inspires, and drives action. In addition, I bring both the strategic discipline and creative flexibility required to navigate evolving patient needs and commercial challenges. What I Bring to the Table • Deep experience across Oncology, Rare Disease, GI, Respiratory, and Animal Health • Success leading US and global engagements across medical education, patient support, and branded campaigns • Expertise in team building, client partnerships, new business growth, and cross-agency collaboration • Proven track record of brand-building through insight-driven, multichannel execution Great healthcare marketing balances innovation with empathy. If you’re looking to grow a brand, expand your reach, or build a team that can do both, I’m always open to a conversation. Key Skills: Brand Strategy Execution, Multichannel Campaign Management, Medical Education, Agency Leadership, Creative Development