Dontreal Strong

Background

About Dontreal Strong

From Design Dreams to Data-Driven Advertising What started with 14-year-old me messing around in Photoshop (making Packers edits 🧀) has grown into a full-blown career in programmatic media, managing over $155M+ in media and delivering measurable impact for some of the world’s biggest brands.🧠 Indiana University Class of ’22Bachelor of Arts in Media, Concentration: Advertising ManagementMy time at IU shaped my understanding of both the art and the science behind advertising. It’s also where I launched The Design Studio of Bloomington, a creative agency built to bring big-brand thinking to small businesses—raising $6.3M+ for Indiana nonprofits along the way. Professional JourneyToday, I’m seeking my next role following a tremendous time as a Sr. Associate in Media Optimization at Mindshare (WPP), where I’ve helped fulfill millions in media placements and led cross-functional teams to optimize programmatic campaigns across top DSPs (DV360, The Trade Desk, Yahoo DSP, Amazon DSP).Before that, I spent nearly two years at PerformicsCollective @ Publicis, where I:Spearheaded omnichannel launches for brands like StraightTalk+ at WalmartCut Cost per Lead by over 70% on RAM paid search campaignsHelped lead Verizon’s first-ever Ecommerce + Programmatic dashboardsOrchestrated programmatic buys for Stellantis, Alfa Romeo, and DodgeAlongside agency work, I’ve also: Worked on 3 Super Bowl campaigns before 25 Mentored undergrad advertising students breaking into the industry Earned Google Ad certifications across Search, Video, Display, DV360 & more Built and managed digital infrastructure for local campaigns with six-figure impact🧩 What Sets Me Apart?I bring a hybrid background—equal parts creative and analytical. I speak the language of both media buyers and visual storytellers. I’m fueled by curiosity, committed to measurable outcomes, and always looking ahead ( MBA before 2026).If you’re in the programmatic, media, or performance marketing world—let’s connect. I’m always open to exploring the next challenge, collaboration, or conversation.Let’s build what’s next.