Doug Feldner
Manager, Analytics Solutions Marketing - Scopus at Elsevier
Based in New York, United States
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Seniority
Other
Department
Other
Location
New York
Industry
Information Services
Company size
13K
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d•••••••@elsevier.com
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Background
About Doug Feldner
Marketing leader with 30+ years of experience driving growth in technology and consumer sectors. Expert in synthesizing IT, sales, and marketing to launch profitable products and build market share. Proven track record creating compelling content and multi-channel messaging that engages audiences and accelerates sales pipelines. Skilled in stakeholder communication, team leadership, and agile process management. Adept at leveraging market analysis and customer insights to identify trends and optimize strategies for sustained revenue growth. Professional Skills - Marketing plan development - Digital marketing strategy and content creation - Competitive and market analysis - Product marketing including messaging creation and market segmentation - Sales enablement program and content creation - Content marketing programs Including strategy, management and content creation - Web analytics including Google and Adobe Analytics - Website strategy and content creation including WordPress site creation and management - E-mail marketing campaign strategy
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