Doug Mesimer

Background

About Doug Mesimer

Accomplished Retail Real Estate Research professional that can develop actionable strategy for banks, retailers, or restaurants. Skilled in all forms of analysis to support real estate activities concerning network planning, strategy alignment, retail transformation, and analytics. Recent expertise is in branch banking efficiencies by creating market plans to increase network coverage with minimal loss of clients and revenue by consolidations, relocations, and 2-for-1s. Adept using relationship and project management skills to work with cross-functional teams supporting real estate and operational teams. Expertise in delivering research solutions to meet corporate growth objectives. Previously developed the market research function for the second largest home improvement retailer in the country (Lowes) and the largest family dining restaurant in the US (Denny's). Conducted branch research and market planning for Wachovia (Wells Fargo) and Key Bank. Worked as a consultant for 2 regional fast food companies. Each of these presented different challenges and experiences that helped me grow professionally and personally. These experiences have taught me that business decisions must be based on a thorough understanding of customers, products, delivery systems, with knowledge of the market's retail landscape. I excel when faced with difficult decisions and problems and enjoy solving business questions that require extraordinary effort. Specialties: Analytics and quantitative analysis, logical thinking, Geographic Information Systems, MapInfo/Anysite, Maptitude, new store development, segmentation, market planning, network optimization, sales forecasting, model building, Autocad, communication and presentation skills.