Doug Morrison

Background

About Doug Morrison

High-capacity and seasoned general management background in sales initiatives, store operations, new business development, multi-product management, strategic planning and industry networking initiatives in B2C mass retail environments. Entrepreneurial leadership in growing and supervising new locations in regional markets, rolling out profit-oriented merchandising programs and surpassing sales & profit goals for leading Canadian “Big Box” retailers. Record-setting background as Top Store Manager, Revenue Generator and Team Builder in all aspects of business growth, including competitive analysis, target marketing, inventory control, brand positioning, labor relations and regulatory compliance. Successful development and implementation of successful market strategies and high-impact business plans with a visionary and confident approach; rapid delivery of high-growth revenue results. Solid expertise in negotiating and executing complex projects, contracts and agreements with top management and key decision-makers; fully familiar with P&L, budgeting and cost reductions. Specialties: Sales Strategies People Development Performance Metrics Competitive Analysis Workforce Planning Business Savvy Financial Acumen P&L/Budgeting Operational Streamlining Process Design Strategic Planning Service Culture Team Motivation Store Operations Customer Engagement Team Builder Merchandising Lost Prevention Strategies New Product Introduction Entrepreneur