Doug Seybert

Background

About Doug Seybert

Senior marketing and media leader with demonstrated success creating, developing and growing global brands across multiple genres and platforms. Skilled in brand strategy, creative development and multi-media advertising campaign management driven by target audience insights. Manage wide range of budgets and staffs to deliver results in fast-paced matrix organizations. Lead high-performing, resourceful teams by building a culture of collaboration, creativity and productivity. Highly valued, trusted and “team first” colleague able to build consensus and connect the big picture to team tactics. SELECTED ACHIEVEMENTS Led marketing for a portfolio of up to 5 networks generating ~$1B in revenue Grew Investigation Discovery (ID) from the 55th-ranked TV network to the #1 multi-media true crime brand and most-watched network for women with unprecedented increases in viewership (+220%) and sales revenue (+20x to $550MM) over 12 years Repositioned and rebranded the Travel Channel, leading to record viewership across key demos and ~$250MM in ad revenue Consistently grew year-over-year ratings and revenue across portfolio to build corporate enterprise value Progressively promoted, identified as a “High Potential” executive and invited to attend the selective Executive Leadership Development Program (~20 people/year) KEY EXECUTIVE COMPETENCIES Marketing/Media Operations | Global Brand Execution | Advertising Campaign Management | P&L/Budgeting | Matrix Leadership | Cross-Functional Team Leadership | Portfolio Management | Board Advisory | Business Transformation | Talent Development/Promotion