Doug Yates

Background

About Doug Yates

Doug Yates is a dynamic marketing leader with over 30 years of experience, serving in leadership roles at Disney, Gemstar/TV Guide, Lucasfilm, FOX, and Amazon. He combines creative vision with data-driven strategy to build brands, engage audiences, and drive revenue. Prior to joining Ubicquia, he maximized synergistic marketing opportunities across Amazon’s 30+ internal business units to boost awareness, engagement, and viewership of Amazon MGM Studios original movies and series. At Fox Networks Group, Doug helped contribute to over $100M in incremental revenue by crafting custom marketing solutions for blue-chip partners including Pepsi, Amazon, SoFi, Airbnb, and American Airlines. Earlier, at Lucasfilm, he led a team of 150+ as Head of Marketing, Distribution & Online, managing the company’s portfolio of intellectual property, including the iconic Star Wars brand. His team's efforts helped launch Star Wars: The Clone Wars worldwide, introduced a whole new generation to Star Wars, and delivered record revenue through impactful franchise management. Known as both a visual and strategic thinker, Doug excels at distilling complex data and research into actionable roadmaps, integrated marketing plans, and revenue playbooks. His reputation for creating and inspiring unconventional, high-impact campaigns is complemented by a global perspective—shaped by doing business in over 20 countries and a personal sabbatical across 50+ territories on six continents. Upbeat, entrepreneurial, and collaborative, he thrives in fast-paced, creative environments while building and mentoring world-class teams across multiple disciplines. Doug holds an MBA in Marketing from the Marshall School of Business at the University of Southern California, where he is also a regular guest lecturer at the business school, the School of Cinematic Arts, and the Roski School of Art and Design.