Douglas Lail

Background

About Douglas Lail

Results-driven Marketing Director with 20+ years of experience in executing and delivering effective marketing, brand management, and graphic design projects. Highly skilled in developing strategic campaigns for multiple channels, driving high performance and successful brand reach across key market channels. Demonstrated success driving high visibility and increased profitability through inventive problem solving, advanced online marketing, and developing cohesive visual language. Proven leadership of marketing teams, employing strategic approaches and leveraging own flexibility and adaptability to stay ahead of industry trends. Expertise in selecting, producing and coordinating print and digital collateral, websites, and promotional campaigns to uphold the brand's core values. Highly organized with a disciplined approach to stay within set budgets, deadlines and goals. AREAS OF EXPERTISE •Creative Strategy •Digital Marketing •SEO •Google Ads • Traditional Marketing •Email Marketing •Direct Mail •Social Media •Concept Development •Brand Development •Excellent Interpersonal and Customer Service Skills •Strong Analytical and Problem-Solving Skills •Strong Supervisory and Leadership Skills •Excellent Verbal and Written Communication Skills •Marketing Planning •Marketing Campaigns •Project Scheduling •Marketing Research •Marketing Communications •Collaboration Skills •Layout and Composition •Typography •Color Theory •Project Management •Print Production •MS Office •Adobe Creative Suite •Illustrator •Photoshop •InDesign