Douglas Luberda

Background

About Douglas Luberda

I have been running informational and eCommerce websites for well over 10 years as well as worked on countless others. I am well-versed in search engine optimization, user experience and web analytics. I can build anything from the ground up or help improve existing properties. Search engine optimization (SEO) related: Google Analytics, Matomo (Piwik), some Omniture, data analysis, data-driven strategy development & decision making, Google Tag Manager, Tealium, Qubit opentag, organic search, strategic link-engineering, local SEO, all on/off page optimizations, optimal.htaccess, & robots.txt configuration, SEO value and/or site migration, optimal information hierarchy, extensive competitive research, common sense, problem solving skills Usability & U/X related: Use case identification & development, in-depth heuristic analyses (as well as competitor comparisons and analyses) Conversion rate optimization (CRO) related: Complete experiment development (hypothesis, test & analysis), A/B testing, multivariate testing, KPI identification, usability design/testing/analysis, Qubit, Optimizely, VWO, inspectlet, Hotjar, Lucky Orange, Google Optimize Industries I've worked with (everything from mom & pop shops to enterprise-level): Education Health care Industrial Apparel Furniture Financial Development related: PHP, JavaScript, HTML, CSS, SQL, Magento, WordPress, Drupal, BigCommerce, Shopify, some ASP.NET Writing related: Technical writing, how-to tutorials, content research and creation, screenwriting experience (ask for samples!)