Douwe Baarsma

Background

About Douwe Baarsma

I turn ideas into results. With 20+ years of experience leading sales, building teams, and scaling businesses, I help organisations grow, innovate, and perform at their best. I thrive at the intersection of strategy, operations, and digital transformation, combining a hands-on approach with big-picture thinking. Entrepreneurial Journey As the founder of Timbler & Muurkunst, I built multi-channel e-commerce brands from the ground up, focusing on connecting people through meaningful products. Leading all commercial and operational activities, I developed online sales channels, digital marketing strategies, and built a high-performing team. This journey taught me the power of vision, persistence, and customer-centric thinking. Corporate Leadership In corporate environments, I’ve led large teams of 250+ people at Nuon/Vattenfall, managing multimillion-euro budgets and multiple sales channels. I have a proven track record in sales growth, process optimization, and digital innovation, and I enjoy creating environments where people can thrive and deliver results. Passions & Expertise I’m passionate about optimizing customer journeys, empowering teams, and translating strategy into action. Whether it’s developing a new business, improving operational efficiency, or leading a complex project, I bring energy, focus, and a results-oriented mindset. Core Strengths - Building and scaling businesses - Sales strategy & multichannel growth - Digital marketing & e-commerce - Team leadership & talent development - Process optimization & customer journey enhancement I love challenges, thrive in dynamic environments, and am always looking for ways to drive growth, inspire teams, and make an impact. Let’s connect if you’re passionate about growth, transformation, or creating high-performing organizations.