Dowerah Monalisa

Background

About Dowerah Monalisa

I am passionate about beauty - from within and from outside - and it is my firm belief that beauty makes the world a lot more nicer to live in. I have imbibed this life passion in my work - with a life-time (23+ years’) of experience in passionately driving global luxury & premium beauty brands, across Consumer & Professional beauty and across geographies (North Asia, South Asia Pacific, MENA & India markets). My multi-brand and multi-category experience spans across an exhaustive list of consumer & professional brands from the L’Oréal Group. Specialist in brand management, consumer Insights, multi category marketing expertise (makeup, skincare, hair colour + hair care ), multi category new product innovation + development, new brand integration. Complex business models is the norm of the day and I have honed my skills in both B2C and B2B with robust omni channel O+ O experience across diverse markets. I have also been part of the core team to lead the digital transformation for brands with focus on new age digital consumer engagement, e-commerce, and social commerce. I have extensive Team Management experience – both direct and cross-functional teams and always believed in talent development, mentoring and passing the baton. With years of P&L management experience across Consumer & Professional brands + business models, for profitable and sustained growth, I have learnt the merit of being consumer focused and adept at spotting and adapting to shifting trends in consumer buying behavior. Some skills I picked up during my professional journey: Brand Strategy |Go-to-market strategy| Business & Digital Transformation | Brand Communication development | Consumer & Data insights | Profitable & sustainable business growth models| Team leadership