Dragos Pop

Background

About Dragos Pop

Pretty good at optimization, experimentation, CRO, whatever you're keen on calling it:) Product Management & Conversion Rate Optimization strategist | 7+ Years of Digital Experience The whole story: My journey began as a door-to-door encyclopedia salesman, not knowing that it would pave the way for my career in product management and conversion rate optimization (CRO). Over the past 7+ years, I have honed my skills and expertise in CRO SaaS, PPC, and UX strategy, constantly striving to optimize business performance. I started by mastering digital fundamentals and CRO strategies while managing all inbound channels at a top conversion optimization SaaS start-up. From there, I moved to a performance agency where I had the opportunity to work with diverse clients on a daily basis, gaining valuable insights and experience. As an optimization executive at a leading global agency, I had the privilege of working with top clients across various markets, going beyond just e-commerce. I implemented experimentation strategies that drove significant business improvements and set the stage for success. My next challenge was implementing experimentation in the world's best industrial automation company, where I put my skills to work and set the wheels in motion for driving successful outcomes. Currently, I am working with Gartner Digital Markets, one of the best in the business, with a focus on improving businesses through experimentation efforts across brands, particularly in paid landing pages. My skills include consultancy in CRO, UX, and experimentation strategy and product management. I am a firm believer that "The fortune is in the follow-up," which I apply to both my professional and personal life.