Drew Ferguson

Background

About Drew Ferguson

Multi-skilled, engaging marketing professional with significant experience in consumer product, health/pharma and higher education organizations. My work in a range of marketing roles and functions (including brand marketing, product marketing, channel marketing, customer marketing, and sales) and 5+ years as an accomplished start-up entrepreneur has uniquely prepared me to add value managing products, projects, and people utilizing a broad, business building perspective. I have a special talent for facilitating strong team dynamics by fostering collaboration through leading by example, modeling a positive/well-balanced attitude, a high level of energy, and a bias for action. Key skills and competencies include: • Strategic marketing and Go-To-Market business planning • Marketing and managing products throughout their lifecycle • Creating, executing, and managing complex marketing initiatives • Field marketing through localized campaign planning and execution • Leading large cross-functional teams to successful outcomes • Spearheading innovation and new product development • Developing and analyzing market research and converting it into insights and informed solutions • Forming strategic partnerships and alliances • Communicating Impactful written and oral presentations to a variety of audiences