Drew Geldart
Senior Marketing Manager (Agile Squad) at First West Credit Union
Based in Penticton, Canada
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Seniority
Manager
Department
Other
Location
Penticton
Industry
Financial Services
Company size
1.6K
Contact information
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d•••••••@firstwestcu.ca
Phone
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Background
About Drew Geldart
At the forefront of digital acquisition transformation, my leadership at First West Credit Union has been pivotal in steering our marketing strategies towards successful product adoption. The past three years have seen me thrive in an Agile environment, enhancing online platforms to drive digital service adoption. Our team's efforts have led to significant milestones in awareness and acquisition, thanks to a robust framework of agile development anchored in end-user engagements and insights. My approach intertwines strategy with empathetic digital design, ensuring our online product experience builds confidence with our audience and leads to repeat engagement.
Decision-makers
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- AVOther
Arsen Vaganyan
Director, Financial Risk & Modeling (Reporting to CRO) · Other
- CBStaff
Carole Barker
Corporate Initiatives & Governance Specialist · Other
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