Drew MacPherson

Background

About Drew MacPherson

I started my professional career as a Transcript Editor for low budget how to videos. Today, I am a Director of Product Strategy where I help to discover value and optimize revenue across a 270+ Top Level Domain (TLD) product line. As my wife has joked, I am the digital equivalent of the person who started in the mail room and worked their way up. In each step on my career path, I have focused on asking critical questions, driving results and educating myself on the nuances of my industry. It's my relentless curiosity that has allowed me to succeed in a variety of analytic and pricing related roles. I’ve delivered over $20MM+ in incremental revenue by developing unique analytic frameworks that uncover low risk opportunities. In recent years, my focus has been on scaling price optimizations using best in class ML models and techniques. Along the way I had the opportunity to teach English in South Korea, which was an incredibly rewarding role. My high school 'dream job' was to one day be a professor, and I remain committed to teaching and helping others understand complex subjects.