Drew Meyer

Background

About Drew Meyer

20+ years of consumer, enterprise, and partner marketing in F500 and midsized firms, with domain experience in AI, cloud, software, storage, security, and networking. I am passionate about connecting the right customers with the right messages at the right time to drive hundreds of millions in revenue. Functional experience running product marketing, product management, demand gen, events, BI, MarTech, and engineering teams. Most recently I began rebooting the marketing function at a midsized privately held North Idaho tech company, accelerating residential consumer sales while building a new commercial business from scratch. I love defining the outcome and getting the teams there, from developing a company-wide message and presenting it the Caesar's Palace stage to building an AI product go-to-market org including a software team in India. Recent career highlights include- Building the targeting, content, campaigns, and MarTech tooling to deliver a 25% YoY jump in B2C leads with no new hires- Creating and measuring the Alexa Skills developer engagement funnel, pinpointing blockers and new opportunities- Launching the first AI-based dialog manager (Alexa Conversations) and first developer tooling for Alexa's LLM at annual Amazon events- Sourcing cutting-edge Amazon re:MARS event content from the world's largest robotics event (IREX) in Japan- Announcing AWS Snowmobile by bringing a tractor-trailer on stage in Andy Jassy's re:Invent keynote. I am also deeply engaged with my local community, driving change through non-profit environmental, civic, and educational boards.