Driss A.

Background

About Driss A.

Hands-on enterprise sales and go-to-market leader with 15+ years driving revenue growth across Industrial IoT (IIoT)/sensor platforms, SaaS analytics, and AI-enabled systems, plus capital equipment in manufacturing, industrial automation, supply chain, and logistics markets.My background combines electrical engineering, technical sales, and executive GTM leadership, enabling me to translate complex, data-rich solutions—embedded sensors, IoT telemetry, edge/AI, analytics software, digital twins, and predictive intelligence—into clear, quantified business value for C-suite and VP stakeholders (COO, CIO, CFO, VP Operations).I’ve built and scaled revenue engines, closed and expanded multi-million-dollar enterprise deals, and led global commercial and technical teams across the U.S, Europe, and the Middle East. My experience spans new logo acquisition, enterprise expansion, pricing strategy, channel development, and late-stage negotiations, supporting long-cycle enterprise sales from early technical validation through multi-site production deployments (often in regulated and safety-critical environments). I sell with disciplined qualification (e.g, MEDDICC) and strong value realization.Career highlights include:• Securing $250M+ in multi-year enterprise contracts• Driving 100%+ ARR growth and expanding ACV through disciplined GTM execution• Launching new revenue streams across IIoT, SaaS, AI, and capital equipment portfolios• Building and leading high-performing global sales and technical teamsI do my best work in environments that value accountability, execution, and measurable outcomes—where revenue leadership is expected to be both strategic and hands-on.