Drossos Drossos

Background

About Drossos Drossos

With over 30 years of experience in the Retail, Consumer Electronics, and B2B sectors, I am a seasoned Marketing and Business Development Master.My expertise lies in driving sales and enhancing customer experiences through the implementation of high-performance marketing strategies and leading results-driven teams. With a talent for spotting commercial prospects and a drive for brand growth and customer engagement, I have consistently attained through-the-line goals in marketing and communication. Key Strengths:Strategic Consumer Brand Marketing ManagementMarketing Investment, and Advertising Budget ManagementMedia Planning, Buying, and Assessment, Advertising and Market ResearchExperience in Innovation, New Product DevelopmentBrand/Company Start-up and TurnaroundTraining and Development of Marketing/Sales OrganizationsDealer and Distributor ManagementRoute to Market, Strategic Analysis and ActivationConsumer Eelectronics Product DevelopmentExpert in B2B Digital Transformation Notable achievements: Spearheading initiatives that increased sales by double digitsLed high-performing teams to consistently achieve and surpass targetsDesigned and implemented pioneering marketing programmes, including digital tactics like webinars, email marketing and moreCreated and Directed strong media relationships to obtain favourable media coverageIntroduced Core Marketing Models to optimise operations and cost-effectivenessAchieved success in enhancing brand visibility and driving sales growth by implementing strategic communication initiativesLet us connect and explore potential opportunities together.