Duane Hertzer

Background

About Duane Hertzer

A man who lacks reliability,” said Confucius, “is utterly useless.” When I co-founded Optima in 1990, our vision was clear: to build a world-class machine shop delivering precision products with exceptional service in what was then an unexpected place– the foothills of the Canadian Rockies. Thirty years later, I couldn’t be more proud of what this little company that could has achieved. Optima has thrived through almost every economic cycle and trade pressure one can imagine, turning our unconventional home into a source of distinct competitive advantage. Today we remain as forward looking and quality obsessed as our multinational clientele, many of whom have been with us for decades, now ranging far beyond our energy sector roots. This doesn’t come easy. We’ve never shied from investing in the latest technologies—not to mention the best people– that keeps Optima at the leading edge of our competitive global industry. Yet we don’t just make custom parts to precise specifications on demanding schedules. We build relationships and trust, based on our second-to-none reliablity. That’s what makes us utterly useful. And I can think of no higher praise for a company or person.