Duncan MacGregor

Background

About Duncan MacGregor

I help businesses work more effectively and efficiently. Using research, data and analysis, I provide market intelligence and recommendations to drive incremental sales. My experience in marketing and analytics along with a broad skill set helps clients increase profit and improve decision-making. I turn data into understandable, actionable insights. Throughout my career I’ve built relationships to share ideas and information. It's amazing what can be accomplished by listening and collaborating. Being close to the customer is important to me. I enjoy working with clients in industries where value is more than a commodity and enjoy the challenge of complex products and services. I'm successful working across functions and levels, communicating effectively in any environment. And I never shy away from making a decision, no matter how difficult. Skills • Discovering opportunities through data analysis • Finding strategic and tactical solutions to achieve objectives • Creating dashboard reports and selling tools • Establishing and managing effective pricing • Developing successful teams and leading initiatives Achievements • Developed the LOCALiQ Dealer Scorecard with unprecedented market insight to enable a metrics-based go-to-market strategy, realizing $5MM revenue growth in the first six months • Built a revenue optimization model to maximize the profitability of limited-inventory ad space • Changed how state lotteries nationwide schedule advertising for draw games using regression analysis • Reduced the need for off-rate pricing by 50% with tools to evaluate and optimize client proposals