Dustin Schuler

Background

About Dustin Schuler

I build scalable systems that grow dealerships, elevate brands, and future-proof organizations in an AI-driven economy.With a Bachelor’s in Entrepreneurship from Washington State University Vancouver, I’ve spent the last decade transforming Bud Clary Auto Group from a regional $55M operation into a $1B+ powerhouse, expanding from 8 to 14 stores across 5 cities and 8 OEMs. Along the way, I’ve led the integration of advanced digital ecosystems spanning sales, service, and parts and delivering record growth while keeping the marketing spend and team, lean, agile, and performance-obsessed.My philosophy is simple: data should serve creativity, and AI should serve people. I design, build, and deploy custom AI software that automates the unscalable, connects fragmented data, and empowers teams to work smarter; not just faster. From predictive lead attribution to creative automation pipelines, my goal is to make modern dealership marketing feel inevitable.Beyond Bud Clary, I advise and collaborate with leading automotive technology companies, including Cox Automotive, CarGurus, TradePending, FullPath, and others, helping shape the next generation of intelligent marketing products, dealer tech stacks, and AI-driven retail systems.I’m deeply involved in the industry’s future by speaking at national conferences, participating in 20-Groups, and contributing to the growing movement toward agentic commerce and intelligent dealership infrastructure.Always experimenting. Always building. Always asking how AI, automation, and creativity can merge to move the automotive world forward.AI-First. Strategy-Driven. Relentlessly Curious.