Dwayne Harksell

Background

About Dwayne Harksell

Results oriented Social Media Marketing Manager who optimizes traditional and digital Marketing Programs to achieve challenging business goals. Specializing in developing and executing comprehensive digital/social media, SEO and PPC strategies, increasing brand awareness, and website traffic. Creating unique approaches to defining and reaching highly segmented global customers base contributing to increased sales. Multiple industry experience includes family entertainment, consumer products, and healthcare. Software: • Windows and MAC Operating Systems • Adobe Suite (Photoshop, Illustrator, InDesign, DreamWeaver) • MS Office (Word, Access, Excel, PowerPoint, Outlook, Publisher) • WordPress, Multiple Email programs e.g. Constant Contact, Mail Chimp • CRM Programs - Sales Force, GoldMine, Korvue Specialties: Marketing Strategies & Campaigns –Creative Team Leadership – Marketing Collateral Development – Web & Print Content Development – Direct Marketing Programs – Budget Preparation/Administration – Sales Collateral & Support – Public & Media Relations – New Market Penetration – Solid leadership skills Continuing Education Courses Completed: • Digital Marketing • Advanced Digital Marketing Practice • Social Media and ORM • Advanced Social Media Marketing • Mobile App Development • Ultimate Photography • Photography • Advanced Digital Video • Blogging and Content Management • Mastering Adobe Lightroom Certifications: • Hub Spot Inbound Digital Marketing • Google AdWords • Social Media Marketing • Google Analytics • Facebook Advertising • Implementing a Marketing Automation Strategy Seminars Completed over 50 Webinar and Seminars to keep current in Social Media, SEO/SEM, Google Analytics, and Email Marketing contact information: drhjrk@cox.net 602-478-6238