Eason Ng

Background

About Eason Ng

Eason is a hybrid marketer with a passion for creative advertising and communication. He draws inspiration from the American TV drama "Mad Men", where he admires the charisma and confidence of the fictional character Don Draper, who sells purposeful creative ideas to clients. He has 11 years of experience in creative advertising from multi-national agencies, where he honed his skills in client management, creative and strategic communications, and campaign integration. He was an Integration Director at Accenture Song, where he mentored and groomed a team of account managers and executives, collaborated with other team members to drive business revenues and commercial growths, and led brand campaigns that met client's briefs and objectives. He is now a Senior Brand Manager at Neutrovis, where he applies his creative agency skill sets in marketing and communication plannings. He is responsible for the company's bread and butter product, face mask, which he plans, strategizes, develops, executes, and implements yearly marketing plans that cut across marketing mix. He also contributes to new and existing product development and collaborates with various departments to meet the company's yearly goals, sales, and initiatives. He holds a Bachelor's degree in Mass Communication from Liverpool John Moores University, where he learned the fundamentals of mass media, communication theories, and research methods. He believes that an advertising campaign should not only solve a need but also future proof a purpose, to become an integral part of consumer lifestyle and enrich human emotional experience.