Ebba Annell

Background

About Ebba Annell

Now: As CDO am I leading the digitalisation of Sida (Swedish International Development Cooperation Agency). Program Director for Sida’s digital transformation program which consists of a 3 part strategy including digitalization of the Minicipality, the Partner relations and the Development work (field work). Change manager and digital enabler! Before now: Head of an IT unit at the Swedish Employment Service working with two product areas: web development and digital workspace. Manager for a team with approx 20 developers, scrum masters, architects, UX, AD, service designers and product owners. Driving a customer focused, architectural and design driven development process. Scrum and Agile. Used to: Head of business development & tech Drive and set agenda for business strategy, and IT-strategy Set digital transformation roadmap and change management methods. Even: Owner of Napapiiri Consulting specialised in change work and digital development. Before that: Digital Transformation Lead; How to adapt as a company to new customer needs and changed digital behaviors. Build change strategy, internal change program and transformation plan towards 2020. Customer experience (CX) and Customer Centricity-development. The Digital transformation program includes: Implementation of a new Marketing automation-system and Customer Centric Strategy with a new CustomerLifeCycle. Roles in brief : IT Manager public sector Consultant (owner of Napapiiri Consultant) Head of Business Unit (site owner, Dito E-books at book publishing house) Head of Business Development Schibsted Chief Digital Officer at SOS Children's Villages. Director Business Development and IT SOS Children Villages Sales Director (ad sales at SvD/Schibsted) Account Director (Media Consultancy Agency). Sum up Ebba: Part of company management board for + 10 years. Digital background. Media background. Development and transformation work. Change strategist. Leader. Develop teams. Mix of: business/marketing/sales/digitalization/IT. More knowledge: Service design Agile teams Design driven IT development ITstrategy, architecture Customer Centricity Digital transformation Business Strategy Marketing automation Communication planning Sales management New digital business Mobile and payment strategy. Change management Cultural Transformation Program Office Projekt manager