Ebru Bayrak

Background

About Ebru Bayrak

Visionary marketing leader with 20+ years of global experience driving brand transformation, innovation, and consumer engagement across FMCG, healthcare, and technology sectors. From building iconic brands at Unilever and Johnson & Johnson to shaping marketing effectiveness at Diageo and leading insights-driven strategy at Mattel EMEA, I bring a rare blend of creative instinct, strategic vision, and commercial acumen. I’ve partnered with global giants like Danone, Canon, and Haleon to deliver omnichannel campaigns, sharpen brand equity, and unlock growth through data-led insights and consumer-centric innovation. My consulting and in-house leadership roles span brand development, digital transformation, UX research, and eCommerce—always with a strong focus on measurable impact and sustainable business growth. Passionate about storytelling, co-creation, and team empowerment, I thrive on turning complex challenges into clear, actionable strategies that connect brands with people in an impactful way.