Ebru Vural

Background

About Ebru Vural

My Carrier has been engaged in digital strategy, planning and buying for almost all sectors throughout my career life, serving both global and local brands; Develop, plan, and execute paid digital marketing strategies and initiatives, including SEM, paid social media, programmatic, search and display advertising campaigns Oversee the spend and budgeting process, including monthly forecasting and reporting on spend and ROAS Work with product marketing and the brand marketing teams to continuously test and improve campaign creative, copy, and audience targeting to ensure campaign optimization Work with analytics, decision science, and business operations to build out a customer lifetime value model to help inform paid media investment decisions Develop and maintain key vendor partnerships to shape new opportunities and keep brands digital capabilities at best-in-class Analyze cross-channel attribution performance to mine campaign performance insights and drive future campaign testing My the biggest motive source in the field of business, by closely following the digital world developments and adapting them for brands, integrating the brands into the digital world and ensuring their development according to the latest trends