Ed Culf

Background

About Ed Culf

Experienced FMCG leader able to quickly diagnose, develop and deliver strategy and initiatives to ignite growth. • Combines blue-chip marketing background with smaller-company ‘lean and agile’ / SME pragmatics • Expert in using consumer insight, analysis, creativity, teamwork and a ‘challenger-brand’ approach to: o Nurture and strengthen high-growth new brands o Re-energise traditional brands o Identify and build new strategic growth platforms and core innovation o Develop multi-channel campaigns that deliver commercial impact and build brand health • Highly engaging leadership style inspires collaboration and builds trust across functions and teams • Passionate about building strong cross-functional relations and alignment to maximise results • Brings broad strategic, commercial and leadership perspective from previous entrepreneurial General Manager, Commercial Director, operations, smaller company and Interim experience.