Ed Lecroy

Background

About Ed Lecroy

I’m a demand generation leader with deep roots in cybersecurity and SaaS. I’ve earned the trust of executive leaders who’ve brought me with them to build and scale demand teams—consistently stepping into bigger, more impactful opportunities. By unifying sales and marketing into a single revenue engine, I’ve driven over $400M in pipeline through smart measurement, use case-driven martech, and high-impact campaigns. My leadership approach blends strategic vision with operational execution— optimizing MarTech infrastructure, and guiding full-funnel programs that connect buyer needs with business growth. Along the way, I've promoted 12+ marketers into expanded roles and served as a trusted “Chief of Staff”-style operator across CMO orgs, managing $6M–$15M budgets and executive-level reporting. I thrive in high-growth, cross-functional environments where creativity, analytics, and clarity come together to drive measurable results. Specialties: • Account-Based Marketing (ABM) • Full Funnel Pipeline Management • SaaS & Cybersecurity Marketing • Revenue Growth & Pipeline Impact • Demand Generation Strategy • Marketing Technology (Marketo, 6Sense, Salesforce, HubSpot) • Data-Driven Analytics & Predictive Modeling • Team Leadership & Cross-Functional Collaboration • Budget & Resource Management Tools & Technologies: • 6Sense – Predictive analytics & account orchestration • Marketo – Marketing automation & campaign management • Salesforce (SFDC) – CRM & pipeline management • Seismic – Sales enablement & content management • Eloqua – Lead management & email marketing • HubSpot – Inbound marketing & CRM • Sendoso – Direct mail & gifting campaigns • Uberflip – Content experience & personalization • Domo & Power BI – Data visualization & business intelligence • ZoomInfo – Sales intelligence & prospecting • Google Analytics & Tableau – Web analytics & reporting