Ed Mabrie

Background

About Ed Mabrie

Strategic Marketing and Communications Leader with expertise in leading MarCom efforts, with a specific emphasis on strategic planning, budgeting, and execution based on audience analysis, multi-platform distribution (digital and traditional), and product management to effectively communicate strategic value. Instrumental in leading multidisciplinary teams to drive awareness, lead generation, and revenue through strategic communications efforts and establishing long- and short-term goals. Strong accomplishments in tactical development and use of analytics to track and report results and adjust strategy and identify emerging markets as needed to achieve positive results. Outstanding qualifications in building and managing marketing teams while effectively interfacing with top-level executive decision-makers. Industry experience includes healthcare, healthcare technology, insurance, mental health, SaaS, and NFP/government advocacy. A phenomenal collaborator and leader who brings out the best in colleagues and staff. Digital proficiencies include – Salesforce, Hub Spot, Populi, Canva, MS Office, WorkFront, Jira, Adobe Creative Suite, Google analytics, and Tableau.