Eddie Bastos

Background

About Eddie Bastos

With a career of more than 10 years as an Executive Design Leader, I have experience and a proven background in branding, digital design, advertising, and web development for global brands. My competencies extend to risk identification, business transformation, and stakeholder engagement. I am focused on building and leading top-performing teams in delivering creative solutions and driving awareness, supporting organizational growth and success. Key Achievements Include: • Serve as an integral hands-on executive leader directing a team of Designers with various levels of experience while maintaining parallel projects, providing strategic design solutions for clients such as Harley Davidson, Kalahari Resorts, Hershey’s, City Lights Brewing Co, Bardstown Bourbon Company, BOSS, Linksys, Jones Dairy Farm, and more. • Responsible for all things digital supporting the in-house Sports Fuel Brand Design team and directing projects for the leading brand Gatorade. Projects include interactive POS, UX/UI, LED in-stadium design, and visual communication in the US and Europe. Social media and sponsored ads not only for Gatorade, but other brands under the Sports Fuel umbrella inside PepsiCo: Gatorade Endurance, Muscle milk, Propel Electrolyte Water, Bolt 24, and Evolve. • Strong Experience with CPG Brands in the US and LATAM working for PepsiCo in Chicago, Nestlé in Brazil, and French automotive brand Citroën, part of PSA Group now Stellantis in Brazil and Argentina.