Eddie Small

Background

About Eddie Small

Senior customer and community leader with 20+ years of education and marketing experience in B2B, SaaS, and educational technology. Proven ability to architect and scale customer marketing programs from the ground up, specializing in building vibrant user communities, global advocacy programs, and one-to-many customer education pathways. Passionate about using data-driven lifecycle campaigns to deepen user engagement, drive retention, and transform customers into powerful brand fanatics. My expertise is centered on three core pillars: • Community Strategy & Community-Led Growth (CLG): Building and scaling vibrant, engaging user communities that serve as hubs for networking, support, and product feedback. Proven ability to drive member acquisition (73% increase) and boost active engagement (51% increase). • Customer Advocacy & Voice of the Customer (VoC): Creating global advocacy programs that capture and amplify the customer voice. I specialize in developing customer stories, case studies, and managing review site presence (G2, Capterra) to influence the sales pipeline and validate brand trust. Customer Education & Lifecycle Marketing: Designing data-driven lifecycle campaigns and one-to-many educational pathways that deepen product adoption, reduce churn, and improve overall customer retention. Passionate about effective customer onboarding and enablement at scale.