Edina Szabo

Background

About Edina Szabo

In the volatile market environment long term success depends on leadership and partnership. To be a reliable partner in the rapidly changing market is in the heart of my attitude towards clients and colleagues. I support a team of experts working for better results for their clients. I am committed to the future of the media industry taking the president role of the Media Section in the Alliance of the Hungarian Communication Agencies and being a board member of Hungarian Audit Bureau of Circulations. I have long understood that our continued success is fully dependent on our people, my ability to build a high class team and maintain a strong culture ensures that high standard market leading work remains the heart of OMD Hungary. Starting out in the media 15 years ago winning the first talent management programme of the Hungarian media industry, I worked in a variety of roles from strategic and tactical media planning and buying to being the Director of Trading at OMG, building an extensive social network with media stakeholders, gaining experience in supplier negotiations in all fields of media and marketing. This depth of experience proves essential to working closely with clients, media owners and colleagues to drive the clients’ results as well as OMD’s and to contributing that among agencies OMD won the most Effie awards in the history of the Hungarian Effie.