Edith Lim

Background

About Edith Lim

With more than 10 years of experience in marketing and communications working across global brands, I am well versed in creating marketing solutions based on consumer insights. As the strategic and client lead for our global clients, it is my responsibility to understand the true needs of our clients and their consumers, dive deep into shoppers/consumers mindset to develop strategic and relevant solutions across the shoppers/consumers’ omni-channel journeys and global media strategy to create a seamless brand experience. By integrating myself into the core of the client’s business, I continue to uncover business needs and identify opportunities to optimise their current investments and grow their business. I am a fast learner, self-motivator and a great communicator with a vibrant nature and strategic mind who enjoys problem solving. I am passionate about new experiences and I am always ready to push myself to new heights. I believe true experiences lies outside your comfort zone. Huge believer in realistic executions of creative solutions that benefit the daily lives of people.