Edna Obi

Background

About Edna Obi

Experienced Business Analyst / Brand Manager with 7+ years in the field, proficient in merging business needs with technological solutions to enhance customer satisfaction, streamline processes, and achieve business objectives. Versatile in both Waterfall and Agile frameworks, skilled in business process improvements, comprehensive project management, stakeholder engagement and risk/change management. Demonstrates strong leadership, capable of inspiring teams and influencing project sponsors to achieve project goals and objectives. Has a successful history in brand building and product strategy, launching over 10 brands from concept through to market. Known for excellent communication and team leadership, with a proven ability to oversee the entire product lifecycle. Eager to leverage a deep commitment to excellence and a keen insight into strategic decision-making in an innovative, agile, and customer-focused team.Skills and CompetenciesBrand and Product StrategyAdvertising and Media PlanningProject Management and new Product LaunchesBudget and Resource ManagementInnovation and Initiative ManagementMarket Research and Consumer InsightsCross-Functional LeadershipAnalytics and Strategic Decision MakingAgency Collaboration and ManagementCompetitive AnalysisShopper Marketing Program CreationRevenue generation and Negotiation SkillSales Support and Growth StrategyPackaging Development and ExecutionStakeholder engagement and communicationRequirements gathering and analysisUser stories and Process MappingProblem Solving and Detail OrientedBudgeting and CostingRisk/Change ManagementTeam leadership Process ImprovementBrand / Project ManagementAgile and Scrum methodologyScrum CeremoniesToolsJIRASnagitRetail Media PlatformsNielsen Data AnalysisMS TeamsMicrosoft Office (Word, Excel, PowerPoint)ConfluenceSharePointLucid