Edoardo Bellone

Background

About Edoardo Bellone

Sales & Marketing Manager with the aim of discovering business potential and maximizing it. Thanks to my education in Electronic Engineering I have developed strong analytical skills which lead to base my decision-making on evidence supported by data and cost/benefit evaluations. In my daily work I manage complex negotiations (internal and external) and processes, I look for creative solutions to solve unusual problems and I never stop myself from digging in front of the “it’s always been done this way” mood to solve an issue or achieve a result. I am used to coordinate cross functional teams with people in different countries over different projects and managing the field sales team with clear action plans and KPIs. I set the strategy and marketing plans for the Brands. I take care of selecting the product portfolio, defining price positioning, communication activities, promotional tactics and in-store programs to increase awareness and sellout. I believe that business potential is everywhere, from the market to the internal organization. I focus on the team and motivate each member to perform at best: I understand their strengths and weaknesses, give clear strategy and goals, share constantly updates to involve them in the path to success. My strong analytical skills support me to make decisions based on data and to look for opportunities where others see problems: for example a mistake, a market decrease, an aggressive price competition. Thanks to my deep understanding of customers needs I always build trustfull and lasting commercial relationships, I act like a consultant taking care of customer's business like my own. I love to catch the inner essence of a brand and make it grow by effective and efficient marketing activities.