Edoardo Maldini

Background

About Edoardo Maldini

Marketing, to me, is like crafting the perfect Bolognese: every ingredient matters, from data to empathy, from structure to creativity. I'm a Customer Experience and CRM enthusiast with 4+ years of experience across consulting, early-stage startups, retail, and nonprofits. What drives me is the challenge of designing marketing strategies and services that are human, data-driven, and genuinely useful. I've contributed to public and private projects, including the NHS, FAU Nuremberg, and the University of Turin, and recently worked on cross-functional growth initiatives with a focus on experience design and customer insight. A few highlights: Led Voice of Customer research for a multinational automotive brand, using BPMN process mapping to identify pain points and create a CX improvement strategy, reducing complaints and improving efficiency. Launched a conversational website tool (Swifstaq) from scratch by leading user interviews, automation, and growth testing, validating the solution, and generating 40+ early adopters organically. Mapped the competitive landscape of AI web development tools for 2025, delivering a SWOT analysis and market positioning strategy. Built automation flows with Zapier to onboard testers and gather real-time feedback, saving 20+ hours of manual work. Grew a public speaking community (SPACE AMS) by facilitating workshops, creating communication content, and helping over 200 people improve their voice and confidence. Currently: Supervisor at Vans Amsterdam, leading daily retail operations and service delivery Marketing Specialist at Empowerment Foundation, supporting job seekers through campaigns and coaching CX & CRM student, deepening my knowledge through certifications with Learnn and the Accelerate in Experience Academy Now, I’m diving deeper into CRM and Customer Experience, combining insights from research, data, and service design to help brands create more human-centered journeys. Whether it’s through CX consulting, startup experimentation, or community-led initiatives, I love creating solutions that resonate. I’m currently looking for opportunities to apply my skills in a CX, CRM, or Retention-focused team, or connect with others exploring this space. Let’s talk!