Eduard Bratu
Product Manager at Samsung Electronics Romania
Based in Bucharest, Romania
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Seniority
Manager
Department
Sales & Business Development
Location
Bucharest
Industry
Appliances; Electrical; and Electronics Manufacturing
Company size
191
Contact information
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e•••••••@••••••.com
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Background
About Eduard Bratu
Product Manager with 5+ years of experience in consumer electronics, managing end-to-end product lifecycle across TV, audio and mobility categories. Currently responsible for product strategy, go-to-market execution and portfolio optimization for Samsung in Romania, working closely with sales, marketing and regional HQ teams. Strong focus on commercial performance: pricing strategy, sell-out acceleration, competitive analysis and product launches in highly competitive markets. Background in engineering and marketing, combining analytical decision-making with customer-centric product positioning. Experienced in cross-functional collaboration, international environments and data-driven planning. Areas of expertise: product strategy, GTM planning, pricing, portfolio management, competitive intelligence, stakeholder management.
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